Mountain Culture Kombucha is a kombucha company based in Appalachia.

I was inspired by my love for this Kombucha brand and it’s outdated previous packaging to propose a rebrand for not only the main logo but for each individual flavor’s labeling. Throughout the design process, I worked to maintain a level of relevancy to the current brand and what it stands for, while allowing it to develop a newer and fresher identity.

Check out the website here :)